Posts Tagged ‘Y Water’

Y Water Takes Manhattan

Monday, January 11th, 2010

When great design inspires healthy living, there’s not much more we
can ask for. Y Water’s perfect union combines a cool and kid-friendly,
100% recyclable bottle with removable, biodegradable labeling and
a flavored, vitamin- and mineral-rich, low-sugar, organic beverage.
Once empty, the container becomes a toy that kids can link to other
bottles through biodegradable, connectable rubber “Y knots,” letting
them create spaceships, animals, robots, or whatever else their
imaginations can dream up. When all is said and done, parents can
log onto www.ywater.us and receive a free mailer to send the bottle
back for recycling.

The cheery Y-shape inspired the drink’s name, a playful riff on two
of the most commonly asked kiddie questions: “Why?” and “Why
not?” As Y-Water designer Yves Béhar says, “The brand, the bottle,
the graphics, the name … everything is one, connected by the idea
of giving a smarter, healthier and much more fun experience. The
category is so bland, so un-original … but kids are open-minded to
new and creative things, and that is what we wanted to give them.”

To read my full review for Clear Magazine, click here.