When great design inspires healthy living, there’s not much more we
can ask for. Y Water’s perfect union combines a cool and kid-friendly,
100% recyclable bottle with removable, biodegradable labeling and
a flavored, vitamin- and mineral-rich, low-sugar, organic beverage.
Once empty, the container becomes a toy that kids can link to other
bottles through biodegradable, connectable rubber “Y knots,” letting
them create spaceships, animals, robots, or whatever else their
imaginations can dream up. When all is said and done, parents can
log onto www.ywater.us and receive a free mailer to send the bottle
back for recycling.

The cheery Y-shape inspired the drink’s name, a playful riff on two
of the most commonly asked kiddie questions: “Why?” and “Why
not?” As Y-Water designer Yves Béhar says, “The brand, the bottle,
the graphics, the name … everything is one, connected by the idea
of giving a smarter, healthier and much more fun experience. The
category is so bland, so un-original … but kids are open-minded to
new and creative things, and that is what we wanted to give them.”

To read my full review for Clear Magazine, click here.

AREAWARE presents STOP SHOP, a new pop-up-shop boldly located in NYC’s Port Authority Bus Terminal sporting an impossible-to-ignore Christmastime theme dubbed “a delirious technicolor holiday midnight dream.” Setting itself apart from the rest of the pop-up-shop-pack, STOP SHOP was designed by International Lampoon Item Idem, Ltd. , (the moniker for Japan-born, NY- and Paris-based conceptual artist Cyril Duval and partner Kalena Yiaueki), and curated by photographer Keetja Allard in collaboration with creative director and retail consultancy Philip Attar Creative.

Fashion, design, furniture, toys, jewelry, accessories, and object d’art range from $13-$3500, from the likes of Kid Robot, City Foundry, LM.affair, VPL, threeasFour and many more. Check out my full review at Coolhunting.com.