“Hate advertising? Make better ads.” So says Doug Pray, director of Art & Copy, a documentary study of art, commerce and human emotion. Pray’s newest film focuses on advertising’s best, featuring a series of interviews with the industry’s leaders: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney (who sadly passed away last year), Rich Silverstein, Jeff Goodby and other trailblazers, who bring honor to a profession all too often clouded by mediocrity.
In the spirit of other recent, great art/design documentaries – such as Gary Hustwit’s Helvetica and Objectified – and for a world so happy to embrace this under-represented industry – Madmen anyone? – Art & Copy considers the creative minds and passion of those who, generally without our awareness, sculpt so much of our world.
Art & Copy premiers tomorrow at the IFC Center in NY. For more information – and the trailer – visit artandcopyfilm.com